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One of a Kind Show & Sale
Application FAQ



Why should I apply to the One of a Kind Show?

We are the premium destination for shopping handmade and the largest consumer craft show in North America. Our Christmas Show features more than 800 exhibitors, is attended by 140,000 qualified shoppers, and has seen over 5 million customers since it’s inception in 1975. Our Spring Show welcomes 500 exhibitors and 60,000 qualified shoppers, and hosts exciting features like our Craft Community of Canada and Etsy sections. At each show, we host an amazing group of top-notch makers who share our belief in quality, craftsmanship and small batch production and we’d love for you to be a part of it!


Who is the One of a Kind customer?

Our customers are handmade-appreciate shoppers, who come to the show to shop local and meet you, the makers. Over 80% are women between the ages 25-54, 26% come from outside the GTA, from communities primarily in and around the Golden Horseshoe area. Over 40% have a combined household income of just under $100,000 per year, while 30% have an average of $150,000 per year. The average amount spent is $150 per visitor, and 95% of our visitors made at least one purchase at our Show.


What are your acceptance criteria?

Our philosophy is to create a truly unique shopping experience that engages shoppers, maximizes artisan exposure and supports the local, handmade community.

So, in order to be eligible to apply for the show, you must be the designer and heavily involved in the production of your art or craft and you must reside in and produce your work in Canada or the United States

We also ask that you understand and embrace our mandate to provide customers with a curated collection of items that they can proudly say are One of a Kind. So, upon acceptance, part of your contract will include an exclusivity clause. We market and promote the fact that the artisans and products found at The One of a Kind Show are unique and cannot be found everywhere, especially in and around the Toronto area. Therefore, we embrace artisans who believe in our philosophy and whose product is not available in other consumer shows 30 days before and 30 days after the dates of our event within a 50-kilometre radius of the Show.


What other qualifications will give my application the best chance of accepted?

Your application will be reviewed by our selection committee who will jury your application on a variety of criteria—including the quality, uniqueness and saleability of your products, a great booth display, and maintaining a good balance of categories in the show.

Beyond that, we look for work that is cohesive, innovative and unique to the marketplace, and is presented in clean and well-styled application photos. We also love to see your personality shine through your application, so don’t be afraid to give us the details on how you came to your current path and what makes you and your products unique.

And as a note to applicants in some of our more popular categories—like jewelry, scarves and body care—be sure to highlight the aspects that differentiate yourself and your work from others within your category. The volume of applications we receive in these categories makes it absolutely impossible for us to accept all of the qualified applications we receive, so standing out is of the utmost importance.


I see the deadline has passed. Is it too late to apply?

No, it’s never too late to apply! All applications are reviewed and considered, even those received after the deadline. But, because we have many returning artists, we suggest that all new artists submit their applications as soon as possible, as our shows do sell out.


As a new applicant, do I have a chance of getting in?

Yes, we’re always eager to feature the work of new artists, so we save a minimum of 100 spaces for new artisans like you!


Do I have to submit 10 images with my application?

You can send in as many images as you need to represent your work. If you have more or less than 10 images, that is perfectly fine. Just be sure that your application photos cover all the items you have listed in the “Items You Would Like to Sell at the Show” portion of the application.

As well, we often use application photos in our social media promotions, so make sure to send well-presented and styled images to increase your chances of inclusion.


Can I apply for the New Artisan Scholarship, Travel Scholarship and Rising Stars?

Yes, of course! But, in order to spread to the love to as many new artisans as possible, if accepted, you are only eligible to receive one of the three (if available).


When can I expect to hear a response?

We begin to review applications in the month following the application deadline. After that, we begin the process of placing new applicants on the show floor plan. So, you should expect to hear from us about two months after the application deadline.

All applicants will be contacted via email or phone call with a jurying response. Payment for the $500 deposit will not be processed until an application is accepted. Due to the volume of applications we receive, we are unable to provide individual feedback to applicants who are not accepted.


What does my booth fee include?

Your booth fee covers your space in the show, including a pipe and drape structure, 6 exhibitor badges, 10 complimentary tickets to the show, and access to the Exhibitor Lounge with complimentary tea and coffee throughout the show.

You will also receive an individual Artisan Profile page on our website, which you will be able to fill in with your information and product pictures. These pages are the most visited portion of our website year-round, as customers plan their shopping trip and search for artisans to follow-up with and our PR team scouts products to feature. Our Show advertising and promotion always centres on our artisans, so select artisans will also be featured in our advertising campaigns, social media and press promotions. This exposure introduces you to our customer base and gives you the opportunity to expand your social media following in advance of the show.

Our Christmas Show attracts 140,000 qualified shoppers and our Spring Show 60,000—including buyers, bloggers, media, galleries and boutiques—who come to the Show to meet and shop from you. In addition to at Show sales, there are many other opportunities including future sales, wholesale orders, media and social exposure, and more.


What other costs are associated with doing the show?

Artisans must provide their own lighting, flooring, booth display items, telecommunications, signage and more. Equipment and services are also available to rent through our show services provider.


All set?

Apply now!

 

More questions?


Lynn Norman
Exhibitor Communications & Recruitment
Phone: 416 960 5399
Email: lynn@oneofakindshow.com

Valérie Roy
Senior Sales Manager-Bilingual Exhibitor Relations & Recruitment
Phone: 416 960 4514
Email: valerie@oneofakindshow.com