Sponsorship & Activation Opportunities

DELIVERING ONE OF A KIND EXPERIENCES SINCE 1975

As the flagship event supporting craft and its makers, One Of A Kind is the largest consumer event of its kind. Since our first show in 1975, we are proud to provide a platform where artisans can connect and sell direct to consumers.

One Of A Kind is so much more than a shopping event. We are a year-round community of like-minded individuals coming together to champion creativity and to give craft the commanding attention it deserves.

2

Curated Shopping Events each Spring & Winter

120K+

Visitors across our two Events

86%

Identified As Female

$160,000

Average Household Income

$300

Average Spent At Show

96%

Of Visitors Make Atleast One Purchase

56%

Between 25-55 Years Of Age

65%

From The GTA

28%

Of Our Visitors Attend One Of A Kind More Than Once

80%

Very Satisfied With the Quality & Diversity of One Of A Kind

88%

Consider Themselves As Huge Fans of One Of A Kind

87%

Are Regular Attendees

100K+

Followers on Instagram & Facebook

120K

Email Subscribers with a 39% Open Rate

+49

NPS which puts OOAK at the top 2% of Explori's all-time B2C Event Benchmark"

A COLLABORATIVE APPROACH

With a name like One Of A Kind, our approach to sponsorship is also custom-made. We will work with your brand to ensure we build out online and offline opportunities to support your marketing goals and objectives.

OUR PURPOSE & VALUES

Everything we do is rooted in our purpose: to champion creativity through craft. With every partnership, we are looking to strengthen the following values which guide what we do at One Of A Kind.

We are an open and inclusive community made up of artisans, enthusiasts, and the craft curious
We provide access to the makers, so they can showcase their inspirations, stories, and creations
Craft is our history and our future. We have witnessed its growth, and we will continue to be a platform for its evolution
Craft is culture, and objects have meanings. We strive to always celebrate the human capacity, courage, and spirit to create

ALIGNING YOUR BRAND WITH ONE OF A KIND

From building awareness to capturing leads, One Of A Kind offers a handful of focused opportunities so your brand can achieve maximum exposure and engagement through our events. We also have year-round digital options so you can extend your reach beyond our shows.

As the flagship event supporting craft and its makers, we love working with like-minded partners who want to see our community flourish. We look forward to working with you to enhance the One Of A Kind experience for our exhibitors and visitors.

Here is a look at some of our favourite recent activations:

Let's Make Lounge: Powered by Cricut

ACTIVATION ANGLE: CHAMPIONING CREATIVITY

From cutting machines to crafting essentials, Cricut products make it easy to lead more creative lives. At the 2021 Winter and 2022 Spring Show, Cricut was onsite to present the Let's Make Lounge to showcase their amazing crafting tools in action. Guests also had the opportunity to participate in fun DIY projects powered by Cricut.

Activation details: Pre-show social contest, social content, email promotion, onsite activation space, onsite giveaways, press preview integration, vendor engagement.

Ontario Made Makers at One Of A Kind

ACTIVATION ANGLE: SUPPORTING LOCAL

Powered by Canadian Manufacturers & Exporters (CME), in partnership with the Government of Ontario, Ontario Made brings together manufacturers, retailers, and consumers to celebrate all the great things made right here in our province. To further highlight these homegrown brands, at the 2022 Spring Show, vendors who are also members of Ontario Made had special signage at their booths.

Activation details: Pre-show social contest, social content, email promotion, onsite branding, lead generation, vendor engagement.

We do offer category exclusivity in various sectors including, but not limited to the following: automaker, credit card and consumer banking, insurance, airlines, general consumer electronics, hotel chains, wireless/ telecom providers, mobile devices, car rental, rideshare, ground transportation, travel services, vacation rentals, streaming services, content providers, meal kits, and more.

We regret we will not be able to accept any sponsors or partners with cannabis and/ or related products.

Our Alumni

Elevating Experience

We want nothing more than for our customers to have the best possible experience at One Of A Kind. Through partnerships, we love to explore new ways to enhance what we do. We want the best for our community as they are the people who matter most to us.

Upcoming Dates

2023 One Of A Kind Spring Show: March 29 - April 2
2023 One Of A Kind Winter Show: November 23 - December 3

Get in Touch

Please complete the sponsorship form below and tell us about your company and your objectives. If there is a good fit, we will be in touch to discuss opportunities and ideas. Thank you for your interest in being a part of One Of A Kind.

Please send an email here, if you have any questions.

Please only fill out this form is you are a business or company that is looking to partner with or sponsor One Of A Kind. If you are looking to exhibit at One Of A Kind, please apply to do so here.

We Will See You Soon: