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November 25 to December 5, 2021
Winter 2021 Exhibitor Manual
  • Exhibitor Kit
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Exclusive for 2021 One Of A Kind Winter Show Exhibitors - Q&A Session with Ani from VM ID

Your booth is your first impression to new shoppers at One Of A Kind. A strong visual merchandising strategy will help maximize your impact, productivity, and elevate your brand image at the Show.

Since this is our first face-to-face show post-COVID, we know that retail shopping behaviour has been impacted. We mandated our merchandising expert friend of the Show and Visual Merchandising Expert, Ani, owner of VMID) to exclusively create a targeted document for OOAK exhibitors that will powerfully help you identify and consider those new behaviours in your booth design and merchandising. 

In addition to this exclusive document, Ani will also be hosting a virtual group Q&A session EXCLUSIVELY for 2021 One Of A Kind Winter Show Exhibitors to answer your questions. You do not want to miss out. Whether this is your 1st or 31st show, this is a great opportunity to take advantage of expert experience and advice and set you up for success.

 Step 1 – Register to attend the 90-minute group Q&A on Thursday, November 4 at 7 pm EDT. 

Step 1

Register to attend the 90-minute group Q&A on Thursday, November 4th, at 7 pm EDT.

Step 2

Click on the image below and read through this great and targeted Visual Merchandising Primer from Ani of VM ID. Then prepare any questions, pictures, or resources you want to ask on Thursday about designing or merchandising your booth for One Of A Kind this year.

Ani Nersessian is a visual merchandising specialist and the face of VM ID.

VMID has been working with OOAK exhibitors to help craft a strong visual merchandising strategy. Ani and her team help to diagnose the opportunities, maximize the productivity of the selling space and elevate brand image, all while catering to each business’ specific needs.

Need help creating or elevating your booth design? Browse through these suggested service offerings and OOAK exclusive prices to get expert help!  Visit VM ID online at

1. Market Space Creation

Pre-Show: Booth design from scratch- 4 weeks


  • Virtual collaborative working session for initial mock-up draft
  • Three wall rendering including overall shot via layout plan + dimensions
  • Follow-up call / Q & A - up to 40 min.

= $500

2. Market Space Elevation

Pre-Show: Feedback on current booth design or ideas - 1 week


  • Overall audit of booth presentation
  • Layout suggestion (optimized space, consumer journey, traffic flow, category adjacencies)
  • Merchandising styles (for each product type)
  • Follow-up call up to 40 min.

= $250

3. On-Site / Virtual Consultations

During show


  • 20-min consultation on-site (state all that it covers) + re-cap report with visual references
  • OR- (virtual option) advice and re-cap report with visual references booth set-up during show based on photo submission
  • Follow-up call before next show (1 hr Q&A consultation)
  • PDF of how to diagnose sore points observed during show (will be sent post-show for next time)

= $170

4. VM ID Q & A

Hourly virtual consultation - recommended pre-show


  • Virtual consultation based on hourly rate. Minimum 1-hr.

= $60/hr.