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November 25 to December 5, 2021
Winter 2021 Exhibitor Manual
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Additional Opportunities

Social Media Award

Social media is an important part of preparing for a successful show! The more customers can learn about you and your process, the more they'll want to come out, meet and shop from you at the show. Create a social media plan that authentically represents your brand and share consistent content in the weeks leading up to and during the show.


Start by following and tagging us on Facebook (@oneofakindtoronto), Twitter (@ooak_toronto), and Instagram (@ooak_toronto). Make sure to join the Artisan Facebook Group to connect with fellow exhibitors and get reminders of important show info.

Tag your posts, pictures and tweets with the Winter 2021 Show hashtag, #ooak21.

Our exhibitor hashtag, #ooakdiaries, is for sharing a peek behind the scenes as you prep for the show.

We repost content from this hashtag on our official accounts.

We'll reward the artisan who most creatively and consistently shares their show experience--and those hashtags--on social media with our $100 Social Media Award.


Make sure to also look out for our #ooakdiaries Challenge, which provides daily content prompts to inspire your social media posts in the week before and during the show. The challenge will be released in October so that you can being your planning.