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ooak exhibitor manual
November 24 to December 4, 2022
Winter 2022 Exhibitor Manual
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Make Your Marketing Plan

Marketing is key in any business, but when it comes to small businesses, finding the balance between costs and benefit and professional and personal means that there is no one roadmap for formulating a plan. Luckily, between the assets, opportunities and experiences the show offers and our amazing community of creative small business owners, there are lots of resources to set you on the path that makes the most sense for you! Below, you will find an overview of some of the marketing tools, resources and opportunities you can begin to build into your marketing plan for #OOAK22.

Your Brand

Today, a strong brand with a clear vision is a vital part of running a successful business. Identifying your brand mission and values will help you filter projects and opportunities through this lens and only focus your precious time and energy on those that will have the most impact on your business.

Within the context of shows, this is especially important in defining what sets you apart from other exhibitors in the same category. We know that most of our shoppers come out to walk the show from end to end, but it is up to you to make an impact. Find your unique selling proposition and build it into everything from your branding to merchandising and selling story, so that customers are motivated to buy from you on the spot or remember your story when it comes time to make their purchases.

Ask yourself:

  • What is your unique value?
  • What is it about your story that has these people coming to you?
  • How you can build on that to find other like-minded customers and makers to expand your community?

As you build your marketing plan for the #OOAK22 keep your brand values and unique selling proposition at the forefront of your mind to create a cohesive story that will have customers lining up to shop from you at the show!

Our Brand

Whether this is your first or fortieth show, participating in One Of A Kind is cause for celebration! We are proud to showcase the best creatives in the country and couldn’t be more thrilled to count you among our community. So, here you will find some assets to help you share with the world that you are on your way to OOAK!

Logos

We have the following set of logos that can be used by Exhibitors to announce their association with the 2022 One Of A Kind Spring Show.

Brand Guidelines

OOAK Logo (Creme)

OOAK Logo (Black)

Exhibitor Stamp (Vertical)

Exhibitor Stamp (Horizontal)


OOAK Logo (Creme)

OOAK Logo (Creme)

OOAK Logo (Black)

OOAK Logo (Black)

Exhibitor Stamp (Vertical)

Exhibitor Stamp (Vertical)

Exhibitor Stamp (Horizontal)

Exhibitor Stamp (Horizontal)

Fonts

Our logos are created with paid fonts, but if you want to mimic the look for your promotions, here are the corresponding free fonts.

  • Download : Libre Baskerville (Normal 400) for logo lettering and headers.
  • Download: Open Sans Light (Book 300) for accent lettering and body text.

Colour Palette

Primary Brand Colours

Cream

HEX: #F9F1E1
RGB: 249 241 225
CMYK: 0 4 11 0
PMS: 9184 U

Black

HEX: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
PMS: Neutral Black U

Winter 2022 Show Colours

Winter'22 Brand Colors

Midnight Navy

HEX#14214A
RGB 20 30 74
CMYK 100 92 40 40
Pantone295 U

Warm Gold

HEX#E69718
RGB230 151 24
CMYK8 45 100 1
Pantone7408 U

Marketing Opportunities

Your One Of A Kind experience will benefit from marketing, PR and experiential opportunities that can help you gain exposure for your brand. Take advantage of being featured in our marketing materials! Submit photos of your merchandise and information using the button below!


DEADLINE: September 30, 2022 

Social Media

Social media is an important part of preparing for a successful show! The more customers can learn about you and your process, the more they'll want to come out, meet and shop from you at the show. Create a social media plan that authentically represents your brand and share consistent content in the weeks leading up to and during the show.

Start by following and tagging us on Facebook (@oneofakindtoronto), Instagram (@ooak_toronto). Make sure to join the Artisan Facebook Group to connect with fellow exhibitors and get reminders of important show info.

Tag your posts, pictures and tweets with the Winter 2022 Show hashtag, #OOAK22.

Social Media Templates

We have developed a series of social media templates to announce your participation at the 2022 One Of A Kind Winter Show. These are in 3 following parts:

Catch Us

Part 1: Announcing your participation at the 2022 One Of A Kind Spring Show. Available in both the theme colors; posts & stories format!

Announcing Booth Numbers

Part 2: This will be used to announce your booth numbers at the show. You can download this in post & story format and just edit in your booth numbers.


Sneak Peak

Part 3: The ability to insert an image once to give a sneak peak into your upcoming preparations for #OOAK22. This is available in post & story size and you can edit in your picture along with the booth number.

Social Media Awards 2022

Are you a social media maven with an unending fountain of creativity? Then social media awards for #OOAK22 Winter Show are the perfect opportunity to show off your talents! Whether you excel at photography, art, writing, or music, this competition is the perfect way to get inspired and stir your creative juices. So what are you waiting for? Start creating and start winning today!

#OOAK22 Instagram Star

You can become an #OOAK22 Instagram Star and Win $500.

Criteria: Winners will be selected at random if you meet the following criteria:

  • Use all Hashtags part of the #OOAKDiaries Challenge along with the show hashtag #OOAK22
  • Frequency of show hashtag #OOAK22 and assets on their Instagram
  • Creativity in promoting their presence at the 2022 One of A Kind Winter Show on  their Instagram via reels, stories, posts

#OOAK22 Most Creative

You can become an #OOAK22 Most Creative Maker and win $300.

Criteria: Winners will be selected at random if you meet the following criteria:

  • Use at least 50% of the #OOAKDiaries Challenge along with the show hashtag #OOAK22
  • Creativity in promoting their presence at the 2022 One of A Kind Winter show via various Instagram features- stories/ Instagram Live/ Reels with the use of show hashtags #OOAK22

#ooakdiarieschallenge

This year’s #ooakdiaires challenge kicks off on November 7, 2022! This is a great way to share a little more about yourself, your process, and be introduced to the broader One Of A Kind Audience. It has become a favourite tradition of the One Of A Kind Show to give our audience a peek behind the scenes, introduce our makers, and get a glimpse of what they will see at the Show. Our Audience will be waiting for their peek again.

Tag @ooak_toronto and we may share your posts in our stories!

Social Media Policy

Here at One Of A Kind, we use social media to educate, engage and communicate with all of you as we work together towards a common goal: to create a safe and honest space to exchange ideas/resources to help make the maker community as strong and successful as it can be! We are committed to reading every post and comment and providing answers, information and resources, whenever possible. Please note our social media accounts are not monitored 24/7.  A small team checks posts and comments during regular office hours and do their very best to respond to inquiries within 1 business day.

As a One Of A Kind exhibitor, you have agreed to partner with us and are responsible for how you represent the brand, both on our channels and yours in the online world. Similarly, we are committed to stand by and represent our exhibitors in a positive and respectful manner on every communications channels, whether they be through advertisement, social media, print articles, etc. With this, please remember that any discussions pertaining to the show should be constructive and aimed at starting a healthy conversation to help improve the show. Any personal issues or isolated concerns should be addressed through the proper channels.

We encourage a useful exchange of comments, questions and suggestions. However, postings on any of our social media sites must not contain any inappropriate information, including but not limited to hate speech (personal attacks on fellow exhibitors or the show itself, profanity, racism, etc.), graphic, obscene, explicit or illegal submissions as well as advertisements and accusatory comments. One Of A Kind reserves the right to delete any inappropriate content. If an individual violates this policy, we reserve the right to block individuals from posting. As a member of this community, we also encourage you to report any inappropriate content so that we can maintain our community standards. 

Please use these guidelines and resources and remember to start a discussion, not a fire. Let’s be productive and work together to make One Of A Kind and the craft community the best they can be!

Création de votre plan de marketing

Le marketing est la clé de toutes les activités commerciales. Mais pour les petites entreprises, il n’y a pas de modèle unique pour trouver le bon équilibre entre les dépenses et les retombées ni pour tracer la ligne entre le professionnel et le personnel. Heureusement, grâce au matériel, aux occasions et aux expériences offertes dans le cadre du salon, et grâce à notre incroyable communauté de propriétaires de petites entreprises créatives, bien des ressources sont à votre disposition pour vous guider sur la meilleure voie. Voici un survol des outils, ressources et occasions que vous pourrez intégrer à votre plan de marketing pour #OOAK22

Votre marque

Aujourd’hui, pour qu’une entreprise connaisse le succès, une marque solide et une vision claire sont essentielles. Déterminer la mission et les valeurs de votre marque vous aidera à bien choisir les projets et les occasions qui vous conviennent et à seulement consacrer votre énergie et votre temps précieux à ce qui a le plus de retombées pour votre entreprise.

Dans le contexte des salons des exposants, il est particulièrement important de définir ce qui vous permet de vous démarquer des autres exposants de la même catégorie. Nous savons que la plupart de nos visiteurs traversent le salon d’un bout à l’autre, mais il est de votre responsabilité d’attirer leur attention. Trouvez votre proposition de vente unique et intégrez-la partout, de votre marque à votre stratégie de marchandisage, en passant par votre argumentaire de vente, ce qui motivera les clients à acheter immédiatement vos produits ou à se souvenir de vous lorsqu’ils seront prêts à faire des achats.

Demandez-vous :

  • Quelle valeur êtes-vous la seule entreprise à proposer?
  • Quelle partie de votre histoire attire les gens?
  • Comment pouvez-vous miser sur ces éléments pour élargir votre réseau de clients et de créateurs?

Pendant que vous concevez votre plan de marketing pour #OOAK22, ayez toujours en tête vos valeurs et votre proposition de vente unique. Cela vous aidera à créer un argumentaire de vente cohérent qui attirera des foules de clients pendant le salon!

Notre marque

Que ce soit votre premier ou votre quarantième salon OOAK, il y a de quoi célébrer votre participation! Nous sommes fiers de présenter les meilleurs artisans au pays et nous ne pourrions être plus heureux de vous compter parmi nous. Voici quelques ressources qui vous aideront à passer le mot quant à votre participation au salon!

Logos

Voici un ensemble de logos que les exposants peuvent utiliser pour annoncer leur association avec le salon d’hiver One Of A Kind 2022.

Lignes directrices de la marque (en anglais)

Logo OOAK (couleur crème)

Logo OOAK (noir)

Sceau de l’exposant (vertical)

Sceau de l’exposant (horizontal)

Logo OOAK (couleur crème)

Logo OOAK (couleur crème)

Logo OOAK (noir)

Logo OOAK (noir)

Sceau de l’exposant (vertical)

Sceau de l’exposant (vertical)

Sceau de l’exposant (horizontal)

Sceau de l’exposant (horizontal)

Polices de caractères

Nos logos sont créés avec des polices de caractères payantes. Si vous souhaitez imiter notre style dans vos propres publications, voici les polices de caractères gratuites correspondantes.

Télécharger : Libre Baskerville (Normal 400) pour le logo et les titres.

Télécharger : Open Sans Light (Book 300) pour les mots accentués et le corps du texte.

Palette de couleurs

Couleurs principales de la marque

Crème

HEX: #F9F1E1
RGB: 249 241 225
CMYK: 0 4 11 0
PMS: 9184 U

Noir

HEX: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
PMS: Neutral Black U

Couleurs du salon d’hiver 2022

Couleurs de la marque pour le salon d’hiver 2022

Bleu marine nocturne

HEX#14214A
RGB 20 30 74
CMYK 100 92 40 40
Pantone295 U

Or chaleureux

HEX#E69718
RGB230 151 24
CMYK8 45 100 1
Pantone7408 U

Occasions de marketing

Le marketing, les événements de relations publiques et les expériences proposées peuvent vous aider à augmenter la visibilité de votre marque et à améliorer votre passage au salon OOAK. Profitez de la possibilité d’être présenté(e) dans nos documents de marketing! Envoyez-nous des photos de vos stocks et les renseignements nécessaires en cliquant sur le lien ci-dessous.


DATE LIMITE : 30 septembre 2022

Médias sociaux

L’utilisation des médias sociaux fait partie intégrante d’une préparation réussie au salon! Plus les clients en sauront sur vous et votre processus, plus ils voudront venir vous rencontrer au salon. Créez un plan de médias sociaux à l’image de votre marque et partagez régulièrement votre contenu dans les semaines précédant le salon, ainsi que pendant le salon.

Commencez par nous mentionner dans toutes vos mises à jour sur Facebook (@oneofakindtoronto) et Instagram (@ooak_toronto). Assurez-vous de rejoindre le groupe Facebook des artisans pour entrer en contact avec les autres exposants et recevoir des rappels sur les éléments essentiels à retenir pour le salon.

Reliez vos messages, photos et gazouillis au mot-clic du salon d’hiver 2022, #OOAK22.


Gabarits pour les médias sociaux

Nous avons créé une série de gabarits pour les médias sociaux qui vous permettront d’annoncer votre participation au salon d’hiver One Of A Kind 2022. Ils vous sont offerts en trois parties :