Make Your Marketing Plan
Marketing is key in any business, but when it comes to small businesses, finding the balance between costs and benefit and professional and personal means that there is no one roadmap for formulating a plan. Luckily, between the assets, opportunities and experiences the show offers and our amazing community of creative small business owners, there are lots of resources to set you on the path that makes the most sense for you! Below, you will find an overview of some of the marketing tools, resources and opportunities you can begin to build into your marketing plan for #ooak21.
Today, a strong brand with a clear vision is a vital part of running a successful business. Identifying your brand mission and values will help you filter projects and opportunities through this lens and only focus your precious time and energy on those that will have the most impact on your business.
Within the context of shows, this is especially important in defining what sets you apart from other exhibitors in the same category. We know that most of our shoppers come out to walk the show from end to end, but it is up to you to make an impact. Find your unique selling proposition and build it into everything from your branding to merchandising and selling story, so that customers are motivated to buy from you on the spot or remember your story when it comes time to make their purchases.
- What is your unique value?
- What is it about your story that has these people coming to you?
- How you can build on that to find other like-minded customers and makers to expand your community?
As you build your marketing plan for the #ooak21. keep your brand values and unique selling proposition at the forefront of your mind to create a cohesive story that will have customers lining up to shop from you at the show!
Whether this is your first or fortieth show, participating in One Of A Kind is cause for celebration! We are proud to showcase the best creatives in the country and couldn’t be more thrilled to count you among our community. So, here you will find some assets to help you share with the world that you are on your way to OOAK!
One of a Kind logos coming soon.
Our logos are created with paid fonts, but if you want to mimic the look for your promotions, here are the corresponding free fonts.
- Libre Baskerville (Normal 400) for logo lettering and headers.
- Open Sans Light (Book 300) for accent lettering and body text.
RGB: 249 241 225
CMYK: 0 4 11 0
PMS: 9184 U
RGB: 0 0 0
CMYK: 0 0 0 100
PMS: Neutral Black U
Winter 2021 Show Colours
Butter Yellow & Teal
Pantone 120 U
CMYK 0 15 68 0
RGB 255 202 87
Pantone 3145 U
CMYK 92 51 45 20
RGB 0 94 110
Your One Of A Kind experience will be filled with marketing, PR and experiential opportunities that can help you gain exposure for your brand. Below, we've outlined a some of our recurring assets, so that you can start to build them in to your #ooak21 marketing plan. And in the weeks and months to come, we will provide more info and opportunities to make the most of your time at One Of A Kind!
Pre-show marketing opportunities coming soon!