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One Of A Kind

We Will See You Soon:

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March 29 to April 2
Enercare Centre, Exhibition PlaceToronto
  • About Us
    • About Us
    • Code of Conduct
  • Meet the Makers
    • 2023 Spring Maker Directory
    • Past Exhibitor List
    • Maker Artistry Series
    • Personality Quiz
  • Media
  • Exhibit
    • Apply
    • Why Exhibit?
    • Exhibitor Kit
  • Sustainability
    • Our Commitments
  • Sponsorship & Activation Opportunities

One Of A Kind Online

Build Brand Awareness With OOAK Shoppers Year-Round

Create connections with our audience of craft enthusiasts with digital marketing opportunities to help you grow your customer base between shows!

In 2020, we all learned the value of building our businesses both on- and offline. In a year without shows, we grew and shifted, learning new ways to get things done. Now, as we make our return to events in 2021, we are moving forward with a more balanced approach, combining digital relationship building with the connection and conversion of face-to-face events. Learn how you can build your business online with One Of A Kind.


One Of A Kind shoppers are affluent, predominantly female, Ontario-based shoppers, 49% of whom are Millennials and Gen Xers.



  • Over 95,000 Newsletter Subscribers
  • 96% Have Visited a One Of A Kind Show Before
  • 25% Open Rate, 12% Above Industry Standard
  • 11% Click-to-Open Rate, 2% Above Industry Standard
  • 4% Clickthrough Rate, 3% Above Standard


  • Over 58,000 Instagram followers
  • 38% are Millennial
  • 35% live in Toronto
  • Over 3 Million Impressions Garnered for #OOAKOnline

Hoda Nicholas Art

Instagram Post and Product Highlight

I am very happy I opted to participate in these online promotions as each resulted in multiple sales on the day of the promotion. The painting shown on the Insta post sold and I sold a second painting where that person saw me on OOAK, went to my website and bought. Today with the featured spot, I sold the painting that was shared plus two more. It has been well worth it for me and I would do it again no question.


Join One Of A Kind online to tell your brand story, launch a new product or celebrate a milestone and help us showcase the creativity and resiliency of the Canadian maker community. This summer, we're offering two ways to build brand awareness on our social channels. We will keep adding and updating opportunities throughout the year, so check back or subscribe for more information.


Grow your social media following, create online engagement and drive traffic to your website with a dedicated feed post on the @ooak_toronto Instagram account. Promote your brand or highlight a specific product to our more than 58K Instagram followers.



🟣 Brand Awareness

🟢 Product Launch/Awareness

🔴 Traffic to Website/Social Media



PRICE: $200 + applicable taxes


Capture new followers, create a buzz on social and make one lucky customer's day with our monthly social media contest features. You supply the prize and shipping and we host the contest, directing entrants to follow your account to enter, through weekly contest promotion.



🟣 Brand Awareness

🔴 Traffic to Social

🔵 Exclusive Promos





Book a 1-on-1 Zoom call with someone from our team below or email us at