Build your brand with us

Overview

We are thrilled to inform you about the incredible opportunities that extend beyond the 11-day exhibition at the One Of A Kind Show. In today's digital era, we understand the importance of utilizing digital marketing to build your brand, connect with audiences, and generate ROI. By participating in our show, you gain access to our extensive online platform, targeted marketing campaigns, content collaboration. These digital opportunities will amplify your brand's reach, increase visibility, and drive sales beyond the boundaries of a physical event. Don't miss out on revolutionizing your brand's presence at the One Of A Kind Show.

The OOAK Audience

One Of A Kind shoppers are affluent, predominantly female, Ontario-based shoppers, 49% of whom are Millennials and Gen Xers.

Newsletter:

Over 120,000 Newsletter Subscribers
87% are regular attendees
39% Open Rate
11% Click-to-Open Rate, 2% Above Industry Standard
4% Clickthrough Rate, 3% Above Standard

Instagram:

Over 72,500 Instagram followers
38% are Millennial
35% live in Toronto
Over 2 Million Impressions in the last 90 days

FEATURE OPPORTUNITIES

Join us to tell your brand story, launch a new product or celebrate a milestone and help us showcase the creativity and resiliency of the Canadian maker community. This summer, we're offering 4 ways to build brand awareness on our channels.

MAKER FEATURE EMAIL

OVERVIEW:

Tell your story to our 120,000 engaged newsletter subscribers and create a deeper connection with our most dedicated customers. Feature in 1 of our 3 themed newsletters between July-October:

July- Potluck Guide

August- Outdoor Guide

September- Fall Guide

Each Maker Feature will include links to drive traffic to your website.

GREAT FOR:

🟣 Brand Awareness

🟢 Product Launch/Awareness

🔴 Traffic to Website/Social Media

WHAT WE NEED FROM YOU:

Maker Product Image (290X290 Pixels)
Maker Product Blurb (250 Characters)
Link to maker website/ social

AVAILABILITY: 6 spots per newsletter (total available 18)

PRICE: $200 + Applicable Taxes
for One Newsletter Feature

INSTAGRAM CONTEST FEATURE

Capture new followers, create a buzz on social and make one lucky customer's day with our "Dream Birthday Gift" monthly social media contest features. You supply the prize and shipping and we host the contest, directing entrants to follow your account to enter, through contest promotion.

GREAT FOR

🟣 Brand Awareness

🔴 Traffic to Social

🔵 Exclusive Promos

WHAT WE NEED FROM YOU:

A product which will be sold at 2023 One Of A Kind Winter Show, posted as a “ One Of A Kind birthday Gift” on our social handles.
A Prize Valued at No Less Than $150
A product that is suitable to a diverse audience
An Image of the Prize Pack or Product
Description of Your Business
Description and Retail Value of the Prize
Shipping of the product to the contest winner

WHAT YOU'LL GET:

An Instagram feed post promoting the contest tagged to your account and labeled as a paid partnership, and a link in bio directing audiences to your online shop or website.
2 Instagram Stories of the contest post including tag to your account and including a swipe-up link directing audiences to your online shop or website.
New Followers—contest entrants must follow your account, tag @ooak_Toronto and comment on the post to qualify as an entry.

AVAILABILITY: 3 spots (1 in each month)

PRICE: $450 + applicable taxes

WEBSITE ADS

Ads on www.oneofakindshow.com offers a unique opportunity to showcase your brand to a highly targeted audience of craft enthusiasts and creative individuals. With its reputation as a premier platform for unique handmade products, your brand can gain significant exposure, drive traffic, and connect with potential customers who value craftsmanship and creativity.

GREAT FOR

🟣 Brand Awareness

🔴 Drive targeted traffic

🔵 Exclusive Promos

AVAILABILITY: 12 spots (4 in each month)

PRICE: $400 + applicable taxes