One Of A Kind

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November 21- December 1, 2024
Enercare Centre, Exhibition Place
Toronto

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Overview

We are thrilled to inform you about the incredible opportunities that extend your brand visibility to our audience beyond the show days. In today's digital era, we understand the importance of utilizing digital marketing to build your brand, connect with audiences, and generate ROI. By participating in our show, you gain access to our extensive online platform, and opportunities for content collaboration. The digital opportunities outlined below can work even harder for you to amplify your brand reach, increase visibility, and drive sales beyond the boundaries of a physical event. Don't miss out on revolutionizing your brand presence at the One Of A Kind Show. Fill in the form associated with each opportunity, or contact us to learn more by clicking the button below.

The OOAK Audience

 One Of A Kind shoppers are affluent, predominantly female, Ontario-based shoppers, 49% of whom are Millennials and Gen Xers.

Newsletter:

  • Over 120,000 Newsletter Subscribers
  • 87% are regular attendees
  • 39% Open Rate
  • 11% Click-to-Open Rate, 2% Above Industry Standard
  • 5.2% Clickthrough Rate, 3% Above Standard

Instagram:

  • Over 79K Instagram followers
  • 38% are Millennial
  • 35% live in Toronto

FEATURED OPPORTUNITIES

Join us to tell your brand story, launch a new product or celebrate a milestone and help us showcase the creativity and resiliency of the Canadian maker community. This season (June-September), we're offering 4 ways to build brand awareness on our channels. 

MAKER FEATURE EMAIL

OVERVIEW:

Tell your story to our 120,000 engaged newsletter subscribers and create a deeper connection with our most dedicated customers. A spot in 1 of our newsletters between June - September

Each Maker Feature will include links to drive traffic to your website.

GREAT FOR:

🟣 Brand Awareness

🟢 Product Launch/Awareness

🔴 Traffic to Website/Social Media

THEMES:

June- Father's Day Guide
July- Summer is here Guide
August- Outdoor Guide 
September-Labour Day special ticket promo and fall colours guide

WHAT WE NEED FROM YOU:

  • Maker Product Image (290X290 Pixels)
  • Maker Product Blurb (250 Characters) 
  • Link to maker website/ social

AVAILABILITY: Total Available:
24 spots 

PRICE: For one Newsletter Feature

$300+ Applicable Taxes (June- August Newsletter)
$400+ Applicable Taxes (September newsletter because this includes Labour Day Ticket Promo)

INSTAGRAM CONTEST FEATURE

Capture new followers, create a buzz on social and make one lucky customer's day with our "Dream Birthday Gift" monthly social media contest features. You supply the prize and shipping and we host the contest, directing entrants to follow your account to enter, through contest promotion.

GREAT FOR

🟣 Brand Awareness

🔴 Traffic to Social

🔵 Exclusive Promos

WHAT WE NEED FROM YOU:

  • A product which will be posted as a “ One Of A Kind birthday Gift” on our social handles.  
  • A Prize Valued at No Less Than $150 
  • A product that is suitable to a diverse audience  
  • An Image of the Prize Pack or Product 
  • Description of Your Business 
  • Description and Retail Value of the Prize 
  • Shipping of the product to the contest winner 

WHAT YOU'LL GET:

  • An Instagram feed post promoting the contest tagged to your account and labelled as a Collaborator, and a link in bio directing audiences to your online shop or website. 
  • New Followers—contest entrants must follow your account, tag @ooak_Toronto and comment on the post to qualify as an entry.  

AVAILABILITY: 4 posts (June-September)

PRICE: $500 + applicable taxes

WEBSITE ADS

Ads on www.oneofakindshow.com  (homepage + exhibitor directory) offers a unique opportunity to showcase your brand to a highly targeted audience of craft enthusiasts and creative individuals. With its reputation as a premier platform for unique handmade products, your brand can gain significant exposure, drive traffic, and connect with potential customers who value craftsmanship and creativity.

GREAT FOR

🟣 Brand Awareness

🔴 Drive targeted traffic

🔵 Exclusive Promos

WHAT WE NEED FROM YOU:

  • Maker Product Image (290X290 Pixels)
  • Maker Product Blurb (350 Characters) 
  • Link to maker website/ social

AVAILABILITY: 16 spots

PRICE: $250 + applicable taxes

QUESTIONS?

Hoda Nicholas Art

Instagram Post and Product Highlight

I am very happy I opted to participate in these online promotions as each resulted in multiple sales on the day of the promotion. The painting shown on the Insta post sold and I sold a second painting where that person saw me on OOAK, went to my website and bought. Today with the featured spot, I sold the painting that was shared plus two more. It has been well worth it for me and I would do it again no question.