We Will See You Soon:
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November 21- December 1, 2024
Enercare Centre, Exhibition Place
Toronto
Overview
We are thrilled to inform you about the incredible opportunities that extend your brand visibility to our audience beyond the show days. In today's digital era, we understand the importance of utilizing digital marketing to build your brand, connect with audiences, and generate ROI. By participating in our show, you gain access to our extensive online platform, and opportunities for content collaboration. The digital opportunities outlined below can work even harder for you to amplify your brand reach, increase visibility, and drive sales beyond the boundaries of a physical event. Don't miss out on revolutionizing your brand presence at the One Of A Kind Show. Fill in the form associated with each opportunity, or contact us to learn more by clicking the button below.
The OOAK Audience
One Of A Kind shoppers are affluent, predominantly female, Ontario-based shoppers, 49% of whom are Millennials and Gen Xers.
Newsletter:
- Over 120,000 Newsletter Subscribers
- 87% are regular attendees
- 39% Open Rate
- 11% Click-to-Open Rate, 2% Above Industry Standard
- 5.2% Clickthrough Rate, 3% Above Standard
Instagram:
- Over 79K Instagram followers
- 38% are Millennial
- 35% live in Toronto
FEATURED OPPORTUNITIES
Join us to tell your brand story, launch a new product or celebrate a milestone and help us showcase the creativity and resiliency of the Canadian maker community. This season (June-September), we're offering 4 ways to build brand awareness on our channels.
MAKER FEATURE EMAIL
OVERVIEW:
Tell your story to our 120,000 engaged newsletter subscribers and create a deeper connection with our most dedicated customers. A spot in 1 of our newsletters between June - September
Each Maker Feature will include links to drive traffic to your website.
GREAT FOR:
🟣 Brand Awareness
🟢 Product Launch/Awareness
🔴 Traffic to Website/Social Media
THEMES:
June- Father's Day Guide
July- Summer is here Guide
August- Outdoor Guide
September-Labour Day special ticket promo and fall colours guide
WHAT WE NEED FROM YOU:
- Maker Product Image (290X290 Pixels)
- Maker Product Blurb (250 Characters)
- Link to maker website/ social
AVAILABILITY: Total Available:
24 spots
PRICE: For one Newsletter Feature
$300+ Applicable Taxes (June- August Newsletter)
$400+ Applicable Taxes (September newsletter because this includes Labour Day Ticket Promo)
INSTAGRAM CAROUSEL FEATURE
Grow your social media following, create online engagement and drive traffic to your website with a dedicated feed post on the @ooak_toronto Instagram account. Promote your brand or highlight a specific product to our more than 79K Instagram followers.
WHAT YOU'LL GET
- A Feed Post Including upto 10 Images, Tag of Your Instagram Account and Call to Action to Shop From You at Link in Bio
- A @ooak_toronto Link in Bio Connected to Your Specified URL
- A Story of Your Post Including a Swipe Up Link to Your URL
GREAT FOR
🟣 Brand Awareness
🟢 Product Launch/Awareness
🔴 Traffic to Website/Social Media
WHAT WE NEED FROM YOU:
- Upto 10 images from the maker (could be product, maker to be provided by maker)
- Caption with tags to the maker account (400-500 characters)
- Linkinbio linking to maker website
AVAILABILITY: 5 posts available
PRICE: $450 + applicable taxes
*This image is for reference only.
INSTAGRAM REEL FEATURE
Grow your social media following, create online engagement and drive traffic to your website with a dedicated feed post on the @ooak_toronto Instagram account. Promote your brand or highlight a specific product to our more than 79K Instagram followers.
WHAT YOU'LL GET
- A dedicated reel post including a video of max 59 seconds- content to be provided by maker, Tag of Your Instagram Account and Call to Action to Shop From You at Link in Bio
- A @ooak_toronto Link in Bio Connected to Your Specified URL
- A Story of Your Post Including a Swipe Up Link to Your URL
GREAT FOR
🟣 Brand Awareness
🟢 Product Launch/Awareness
🔴 Traffic to Website/Social Media
WHAT WE NEED FROM YOU:
- Maker to provide a 9:16 ratio, 59 sec video without music
- Caption with tags to the maker account (400-500 characters)
- Linkinbio linking to maker website
AVAILABILITY: 5 posts available
PRICE: $450 + applicable taxes
*This image is for reference only.
INSTAGRAM CONTEST FEATURE
Capture new followers, create a buzz on social and make one lucky customer's day with our "Dream Birthday Gift" monthly social media contest features. You supply the prize and shipping and we host the contest, directing entrants to follow your account to enter, through contest promotion.
GREAT FOR
🟣 Brand Awareness
🔴 Traffic to Social
🔵 Exclusive Promos
WHAT WE NEED FROM YOU:
- A product which will be posted as a “ One Of A Kind birthday Gift” on our social handles.
- A Prize Valued at No Less Than $150
- A product that is suitable to a diverse audience
- An Image of the Prize Pack or Product
- Description of Your Business
- Description and Retail Value of the Prize
- Shipping of the product to the contest winner
WHAT YOU'LL GET:
- An Instagram feed post promoting the contest tagged to your account and labelled as a Collaborator, and a link in bio directing audiences to your online shop or website.
- New Followers—contest entrants must follow your account, tag @ooak_Toronto and comment on the post to qualify as an entry.
AVAILABILITY: 4 posts (June-September)
PRICE: $500 + applicable taxes
INSTAGRAM FEATURE: MONDAY EYE CANDY
Grow your social media following, create online engagement and drive traffic to your website with a dedicated feed post on the @ooak_toronto Instagram account. Promote your brand or highlight a specific product to our more than 79K Instagram followers.
WHAT YOU'LL GET
- 1 image in a carousel post for our series "Monday Eye Candy" featuring 10 unique/ quirky products every Monday (June-Sep)
- Tag Mention in the Caption
- Feature will be a random selection of images by the One Of A Kind team
GREAT FOR
🟣 Brand Awareness
🟢 Product Launch/Awareness
🔴 Traffic to Website/Social Media
WHAT WE NEED FROM YOU:
- 1 unique, quirky product image
AVAILABILITY: 12 posts available
PRICE: $300 + applicable taxes
*This image is for reference only.
WEBSITE ADS
Ads on www.oneofakindshow.com (homepage + exhibitor directory) offers a unique opportunity to showcase your brand to a highly targeted audience of craft enthusiasts and creative individuals. With its reputation as a premier platform for unique handmade products, your brand can gain significant exposure, drive traffic, and connect with potential customers who value craftsmanship and creativity.
GREAT FOR
🟣 Brand Awareness
🔴 Drive targeted traffic
🔵 Exclusive Promos
WHAT WE NEED FROM YOU:
- Maker Product Image (290X290 Pixels)
- Maker Product Blurb (350 Characters)
- Link to maker website/ social
AVAILABILITY: 16 spots
PRICE: $250 + applicable taxes