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Marketing is key in any business, but when it comes to small businesses, finding the balance between costs and benefit and professional and personal means that there is no one roadmap for formulating a plan. Luckily, between the assets, opportunities and experiences the show offers and our amazing community of creative small business owners, there are lots of resources to set you on the path that makes the most sense for you! Below, you will find an overview of some of the marketing tools, resources and opportunities you can begin to build into your marketing plan for #OOAK26.

Whether this is your first or fortieth show, participating in One Of A Kind is cause for celebration! We are proud to showcase the best creatives in the country and couldn’t be more thrilled to count you among our community. So, here you will find some assets to help you share with the world that you are on your way to OOAK!

We have developed a series of social media templates to announce your participation at the 2026 One Of A Kind Spring Market. The link has source files for you to edit to fit in your product images in line with our marketing campaign branding and a document on "how to use these assets".

Our logos are created with paid fonts, but if you want to mimic the look for your promotions, here are the corresponding free fonts.

Here at One Of A Kind, we use social media to educate, engage and communicate with all of you as we work together towards a common goal: to create a safe and honest space to exchange ideas/resources to help make the maker community as strong and successful as it can be! We are committed to reading every post and comment and providing answers, information and resources, whenever possible. We do our best to repost everything in Instagram stories, but given the size and scale of our shows, we curate based on availability and do our best to ensure everyone is highlighted. Please note our social media accounts are not monitored 24/7. A small team checks posts and comments during regular office hours and do their very best to respond to inquiries within 1 business day.

As a One Of A Kind exhibitor, you have agreed to partner with us and are responsible for how you represent the brand, both on our channels and yours in the online world. Similarly, we are committed to stand by and represent our exhibitors in a positive and respectful manner on every communications channels, whether they be through advertisement, social media, print articles, etc. With this, please remember that any discussions pertaining to the show should be constructive and aimed at starting a healthy conversation to help improve the show. Any personal issues or isolated concerns should be addressed through the proper channels.

We encourage a useful exchange of comments, questions and suggestions. However, postings on any of our social media sites must not contain any inappropriate information, including but not limited to hate speech (personal attacks on fellow exhibitors or the show itself, profanity, racism, etc.), graphic, obscene, explicit or illegal submissions as well as advertisements and accusatory comments. One Of A Kind reserves the right to delete any inappropriate content. If an individual violates this policy, we reserve the right to block individuals from posting. As a member of this community, we also encourage you to report any inappropriate content so that we can maintain our community standards.

Please use these guidelines and resources and remember to start a discussion, not a fire. Let’s be productive and work together to make One Of A Kind and the craft community the best they can be!