Your One Of A Kind experience will benefit from PR and experimental opportunities that can help you gain exposure and grow as a brand. To take advantage of potential opportunities, submit the survey when it is released later this fall.
What could this potentially mean to you? If you are comfortable being on camera, you could potentially be interviewed and featured on CP24, Breakfast Television, etc. Your story or images could end up in magazines, newspapers, subway ads, etc.
While media opportunities are not guaranteed, submitting the media request form will note your interest to the PR team.
To view previous examples of PR Opportunities, please see below:
Meet The PR Team
What is PR?
Public Relations (PR) helps share a brand’s perception, story, and information to the public through various media channels, such as traditional media (i.e. online, print, broadcast) and social media. PR results can be seen through online and print articles, interviews, broadcast segments, and influencer campaigns, to name a few.
The PR team at Mint works closely with the One Of A Kind team to help generate buzz and increase awareness around the Show. The PR team focuses on reaching local and national media outlets (i.e. CP24, CityNews, Toronto Star, etc.) to showcase the Show’s artisans, their businesses, and the stories behind them.
Prior to and throughout the Show’s duration, the Mint team continuously communicates with the media about the Show and its artisans to create and coordinate potential opportunities. To make these opportunities happen, we may request that artisans participate in an interview (live/virtual/email q+a), provide more info on themselves or their business, or provide product for a segment or giveaway, and more. However, everything is done to the comfort level of the artisan.
The OOAK PR Team (The Mint Agency):
PR Account Manager
Account Executive, Public Relations