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ooak Exhibitor Manual - Winter

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November 23 to December 3, 2023
Winter 2023 Exhibitor Manual
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  • Exhibitor Kit
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Make Your Marketing Plan

Marketing is key in any business, but when it comes to small businesses, finding the balance between costs and benefit and professional and personal means that there is no one roadmap for formulating a plan. Luckily, between the assets, opportunities and experiences the show offers and our amazing community of creative small business owners, there are lots of resources to set you on the path that makes the most sense for you! Below, you will find an overview of some of the marketing tools, resources and opportunities you can begin to build into your marketing plan for #OOAK23.

Our Brand

Whether this is your first or fortieth show, participating in One Of A Kind is cause for celebration! We are proud to showcase the best creatives in the country and couldn’t be more thrilled to count you among our community. So, here you will find some assets to help you share with the world that you are on your way to OOAK!

2023 Winter Show Marketing Campaign

With the rise of AI dominating public conversation, there’s a strong appetite for things that are distinctly human. Awe is very human. Awe is at the heart of our new brand strategy – awe characterises the inspiring moments of personal connection that people can experience through One Of A Kind. The headline approach draws attention to the handcrafted aspect of the One Of A Kind show, as a very human experience in our increasingly machine/AI world. Especially at the holidays where people are seeking gifts that feel personal.

Beginning with the 2023 Winter Show, our campaign will deliver on the distinct products, artisans, and experience you’ll find at One Of A Kind show, in a contemporary and bold way. Utilizing a striking new colour palette, combined with a series unique fingerprints, to create a visually arresting brand campaign to bring more attention to all that One Of A Kind show has to offer. 

2023 Winter Show Colours

New Bold Colors- Inspired by the season!

Marketing Opportunities

Your One Of A Kind experience will benefit from marketing opportunities that can help you gain exposure for your brand. Take advantage of these opportunities to maximise your ROI from participating at the show.


Digital Buys


Raise your show profile with digital marketing buys (extended for W23)

We are thrilled to inform you that we will be extending paid marketing opportunities during the show period from October- December. It is one more way to extend your brand visibility to our audience just before the show days.




In today's digital era, we understand the importance of utilizing digital marketing to build your brand, connect with audiences, and generate ROI. By participating in our show, you gain access to our extensive online platform, and opportunities for content collaboration. The digital opportunities available across our consumer newsletters (audience of 125,000) ; @ooak_toronto Instagram account ( 72,500 audience) ; www.oneofakindshow.com website.

Whats in it for you? These opportunities will help you to amplify your brand reach, increase visibility, and drive sales at the event and beyond.

Exhibitor Social Assets

We have developed a series of social media templates to announce your participation at the 2023 One Of A Kind Winter Show. The link has source files for you to edit to fit in your product images in line with our marketing campaign branding and a document on "how to use these assets". Please feel free to reach out to us by clicking here if you require any assistance. 

#ooakdiarieschallenge

This year’s #ooakdiaires challenge kicks off on November 6, 2023! This is a great way to share a little more about yourself, your process, and be introduced to the broader One Of A Kind Audience. It has become a favourite tradition of the One Of A Kind Show to give our audience a peek behind the scenes, introduce our makers, and get a glimpse of what they will see at the Show. Our Audience will be waiting for their peek again.

 Don't forget to tag @ooak_toronto and we may share your posts in our stories!

#OOAK23 Influencer Icon Award

Are you a social media maven with an unending fountain of creativity? Then social media awards for #OOAK23 Winter Show are the perfect opportunity to show off your talents! Whether you excel at photography, art, writing, or music, this competition is the perfect way to get inspired and stir your creative juices. So what are you waiting for? Start creating and start winning today!

You can become an #OOAK23 Influencer Icon- Where trends are set, likes are counted, and followers multiply!

 First Prize: $500 (cash prize)
Second Prize $300 (cash prize)

Logos

We have the following set of logos that can be used by Exhibitors to announce their association with the show.

OOAK Logo (Creme)

OOAK Logo (Black)

Exhibitor Stamp (Vertical)

Exhibitor Stamp (Horizontal)


OOAK Logo (Creme)

OOAK Logo (Creme)

OOAK Logo (Black)

OOAK Logo (Black)

Exhibitor Stamp (Vertical)

Exhibitor Stamp (Vertical)

Exhibitor Stamp (Horizontal)

Exhibitor Stamp (Horizontal)

Fonts

Our logos are created with paid fonts, but if you want to mimic the look for your promotions, here are the corresponding free fonts.

  • Download : Libre Baskerville (Normal 400) for logo lettering and headers.
  • Download: Open Sans Light (Book 300) for accent lettering and body text.

Colour Palette

Primary Brand Colours

Cream

HEX: #F9F1E1
RGB: 249 241 225
CMYK: 0 4 11 0
PMS: 9184 U

Black

HEX: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
PMS: Neutral Black U

Social Media Policy

Here at One Of A Kind, we use social media to educate, engage and communicate with all of you as we work together towards a common goal: to create a safe and honest space to exchange ideas/resources to help make the maker community as strong and successful as it can be! We are committed to reading every post and comment and providing answers, information and resources, whenever possible. Please note our social media accounts are not monitored 24/7.  A small team checks posts and comments during regular office hours and do their very best to respond to inquiries within 1 business day.

As a One Of A Kind exhibitor, you have agreed to partner with us and are responsible for how you represent the brand, both on our channels and yours in the online world. Similarly, we are committed to stand by and represent our exhibitors in a positive and respectful manner on every communications channels, whether they be through advertisement, social media, print articles, etc. With this, please remember that any discussions pertaining to the show should be constructive and aimed at starting a healthy conversation to help improve the show. Any personal issues or isolated concerns should be addressed through the proper channels.

We encourage a useful exchange of comments, questions and suggestions. However, postings on any of our social media sites must not contain any inappropriate information, including but not limited to hate speech (personal attacks on fellow exhibitors or the show itself, profanity, racism, etc.), graphic, obscene, explicit or illegal submissions as well as advertisements and accusatory comments. One Of A Kind reserves the right to delete any inappropriate content. If an individual violates this policy, we reserve the right to block individuals from posting. As a member of this community, we also encourage you to report any inappropriate content so that we can maintain our community standards. 

Please use these guidelines and resources and remember to start a discussion, not a fire. Let’s be productive and work together to make One Of A Kind and the craft community the best they can be!

Création de votre plan de marketing

Le marketing est la clé de toutes les activités commerciales. Mais pour les petites entreprises, il n’y a pas de modèle unique pour trouver le bon équilibre entre les dépenses et les retombées ni pour tracer la ligne entre le professionnel et le personnel. Heureusement, grâce au matériel, aux occasions et aux expériences offertes dans le cadre du salon, et grâce à notre incroyable communauté de propriétaires de petites entreprises créatives, bien des ressources sont à votre disposition pour vous guider sur la meilleure voie. Voici un survol des outils, ressources et occasions que vous pourrez intégrer à votre plan de marketing pour #OOAK22

Votre marque

Aujourd’hui, pour qu’une entreprise connaisse le succès, une marque solide et une vision claire sont essentielles. Déterminer la mission et les valeurs de votre marque vous aidera à bien choisir les projets et les occasions qui vous conviennent et à seulement consacrer votre énergie et votre temps précieux à ce qui a le plus de retombées pour votre entreprise.

Dans le contexte des salons des exposants, il est particulièrement important de définir ce qui vous permet de vous démarquer des autres exposants de la même catégorie. Nous savons que la plupart de nos visiteurs traversent le salon d’un bout à l’autre, mais il est de votre responsabilité d’attirer leur attention. Trouvez votre proposition de vente unique et intégrez-la partout, de votre marque à votre stratégie de marchandisage, en passant par votre argumentaire de vente, ce qui motivera les clients à acheter immédiatement vos produits ou à se souvenir de vous lorsqu’ils seront prêts à faire des achats.

Demandez-vous :

  • Quelle valeur êtes-vous la seule entreprise à proposer?
  • Quelle partie de votre histoire attire les gens?
  • Comment pouvez-vous miser sur ces éléments pour élargir votre réseau de clients et de créateurs?

Pendant que vous concevez votre plan de marketing pour #OOAK22, ayez toujours en tête vos valeurs et votre proposition de vente unique. Cela vous aidera à créer un argumentaire de vente cohérent qui attirera des foules de clients pendant le salon!

Notre marque

Que ce soit votre premier ou votre quarantième salon OOAK, il y a de quoi célébrer votre participation! Nous sommes fiers de présenter les meilleurs artisans au pays et nous ne pourrions être plus heureux de vous compter parmi nous. Voici quelques ressources qui vous aideront à passer le mot quant à votre participation au salon!

Logos

Voici un ensemble de logos que les exposants peuvent utiliser pour annoncer leur association avec le salon d’hiver One Of A Kind 2022.

Lignes directrices de la marque (en anglais)

Logo OOAK (couleur crème)

Logo OOAK (noir)

Sceau de l’exposant (vertical)

Sceau de l’exposant (horizontal)

Logo OOAK (couleur crème)

Logo OOAK (couleur crème)

Logo OOAK (noir)

Logo OOAK (noir)

Sceau de l’exposant (vertical)

Sceau de l’exposant (vertical)

Sceau de l’exposant (horizontal)

Sceau de l’exposant (horizontal)

Polices de caractères

Nos logos sont créés avec des polices de caractères payantes. Si vous souhaitez imiter notre style dans vos propres publications, voici les polices de caractères gratuites correspondantes.

Télécharger : Libre Baskerville (Normal 400) pour le logo et les titres.

Télécharger : Open Sans Light (Book 300) pour les mots accentués et le corps du texte.

Palette de couleurs

Couleurs principales de la marque

Crème

HEX: #F9F1E1
RGB: 249 241 225
CMYK: 0 4 11 0
PMS: 9184 U

Noir

HEX: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
PMS: Neutral Black U

Occasions de marketing

Le marketing, les événements de relations publiques et les expériences proposées peuvent vous aider à augmenter la visibilité de votre marque et à améliorer votre passage au salon OOAK. Profitez de la possibilité d’être présenté(e) dans nos documents de marketing! Envoyez-nous des photos de vos stocks et les renseignements nécessaires en cliquant sur le lien ci-dessous.